Home » Senior Marketing Manager – B2B SaaS

Senior Marketing Manager – B2B SaaS

Function: Commercial
Job Type: Permanent/Full time

May 13, 2024

Company Overview:

At Uqudo, we’re dedicated to revolutionizing the field of identity verification. We provide cutting-edge solutions in the B2B SaaS sector, enabling businesses to authenticate and verify the identities of their users securely. With a commitment to innovation and excellence, we’re seeking a Senior Marketing Manager to lead our marketing efforts and drive demand generation in the digital landscape.

Position Overview:

As a Senior Marketing Manager you will play a pivotal role in shaping and executing our marketing strategies. You will be responsible for developing comprehensive digital demand generation strategies, strengthening our brand presence, implementing account-based marketing tactics, managing impactful events, and overseeing various other marketing functions. This position requires a dynamic individual with a proven track record in B2B SaaS marketing, a deep understanding of digital marketing channels, and a passion for driving results.

Key Responsibilities:

  1. Digital Demand Generation Strategy:
    • Develop and execute innovative digital demand generation campaigns to drive customer acquisition and pipeline growth.
    • Utilize a data-driven approach to optimize campaigns across various digital channels, including email, social media, SEM, and content marketing.
    • Collaborate cross-functionally with sales, product, and marketing teams to align strategies and achieve business objectives.
  2. Brand Development:
    • Define and maintain the brand identity across all marketing initiatives, ensuring consistency and relevance in messaging and positioning.
    • Implement strategies to increase brand awareness and recognition within the target market.
    • Monitor brand performance metrics and adjust strategies accordingly to enhance brand equity.
  3. Account-Based Marketing (ABM):
    • Develop and execute ABM strategies to engage key accounts and drive personalized marketing initiatives in collaboration with external agencies.
    • Collaborate closely with sales teams to identify target accounts, develop account-specific marketing plans, and measure campaign effectiveness.
    • Leverage marketing automation tools and CRM systems to streamline ABM processes and track account engagement.
  4. Event Management:
    • Plan, coordinate, and execute both virtual and in-person events, including webinars, conferences, and networking sessions.
    • Measure the impact of events on lead generation, pipeline acceleration, and overall marketing ROI.
  5. Content Strategy and Creation:
    • Develop and execute a comprehensive content strategy aligned with the buyer’s journey and marketing objectives.
    • Oversee the creation of high-quality, engaging content assets, including whitepapers, case studies, blog posts, videos, and infographics.
    • Collaborate with internal subject matter experts and external agencies to ensure content accuracy and relevance.
  6. Lead Generation and Nurturing:
    • Drive lead generation initiatives through targeted campaigns, lead capture forms, and landing pages.
    • Implement lead nurturing workflows to cultivate relationships with prospects and move them through the sales funnel.
    • Monitor lead conversion rates and optimize lead generation tactics for maximum ROI.
  7. Market Research and Competitive Analysis:
    • Conduct market research to identify industry trends, customer needs, and competitive insights.
    • Analyze competitor strategies, positioning, and messaging to inform our own marketing strategies and differentiation.
    • Utilize market intelligence to identify new opportunities for product innovation and market expansion.
  8. Performance Analysis and Reporting:
    • Establish KPIs and metrics to track the effectiveness of marketing initiatives.
    • Regularly analyze campaign performance data and marketing analytics to measure ROI and identify areas for improvement.
    • Prepare and present comprehensive reports to senior leadership, highlighting successes, challenges, and actionable insights.
  9. Cross-Functional Collaboration:
    • Foster strong relationships with sales, product, customer success, and other cross-functional teams to ensure alignment and collaboration.
    • Act as a liaison between marketing and other departments, gathering feedback and insights to inform marketing strategies and initiatives.
    • Collaborate with sales enablement teams to develop sales collateral, presentations, and training materials.
  10. Budget Management:
    • Develop and manage marketing budgets, allocating resources effectively to maximize ROI.
    • Monitor marketing spend and track expenses against budgetary targets, making adjustments as needed to optimize performance and efficiency.
    • Negotiate contracts and agreements with vendors, agencies, and partners to ensurecost-effectiveness and quality of services.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
  • 5+ years of experience in B2B SaaS marketing, with a focus on demand generation and brand development.
  • Proven expertise in developing and implementing digital marketing strategies, including SEO, PPC, email marketing, and social media.
  • Strong understanding of account-based marketing principles and experience in executing ABM programs.
  • Demonstrated success in managing end-to-end event marketing campaigns, from planning to execution.
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems).
  • Excellent communication skills, with the ability to articulate complex ideas clearly and influence stakeholders at all levels.
  • Strategic thinker with a results-driven mindset and a passion for driving continuous improvement.
  • Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.

Join Our Team: If you’re a strategic marketing leader with a passion for B2B SaaS and a drive to make a difference, we want to hear from you! Join us in revolutionizing identity verification and shaping the future of digital trust. Apply now to embark on an exciting journey with uqudo.

To apply, click here.